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JOHNNY URBAN SOCIAL CONTENT

During an ascent of Mount Teide on Tenerife, I was able to capture a few social media impressions of one of their backpack models for the Hamburg-based startup Johnny Urban.
I wanted to play with the contrast of the brand's name and the rugged outdoor setting of the mountain, as well as authentic images of the backpack being worn and in action.
Here are the results.

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Maybe you're also curious about these other series from my work for brands.

JOHNNY URBAN SOCIAL CONTENT