Jenah St. was set to launch her new bag collection in spring 2021. The bags, made purely vegan from apple leather, linen and organic cotton, were to be a statement piece for modern, urban women who not only live a fast lifestyle, but above all a sustainable one.
For the shoot, we therefore went to the Algarve in Portugal to capture the dynamism and energy of modern, strong women as well as the naturalness and versatility of the bags and a summery atmosphere. I chose a rural summer meadow as well as the dunes and the beach of the Algarve coast as scenes.
To make the campaign holistic, I added natural details for catalog and print materials.
Here are the results.
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